Showing posts with label art marketing. Show all posts
Showing posts with label art marketing. Show all posts

Saturday, April 5, 2014



WHY BUY DIGITAL ART?
As an artist I have evolved once again with the additional of digital painting / drawing to my repertoire of artistic mediums. I did this because of the worlds it opens to me as an artist. It adds avenue and venues not previous available to me. It also makes more things possible than ever before as I try to convey my artistic expression.
Shone here on the left is the original illustration done digitally next to my bast attempt to duplicate it by hand illustration in color pencil.  Though I think both "work" the hand drawing lacks some of the mystery,mood and movement of the original digital.


The 1st thing that I noticed when incorporating this particular medium is a general confusion and lack of trust leading to the devaluing status of my digital  art product in general. Art collectors and patrons buy art for several reasons; art gives them an expression of themselves, of their thoughts.ideas and feelings that they had difficulty expressing verbally or otherwise during the course of their lives. Another reason they purchase art is to improve their quality of life. Art adds beauty and truth to their living spaces as well as their lives. It allows them to take a break from busyness and contemplate what lies beyond their personal realm or geographic place into the world beyond. They look at art and they see a reflection of their personality, of their successes, other feelings and an awareness of the vastness of life beyond them, perhaps just out of their reach but not beyond their scope. It opens thier children's minds to curiosity and creativity and afford them a safe platform that open dialogue with the adults as well as children that surround them.

So that said why should we as a society by digital art? The simple answer would be because it is art. Digital art requires all of the creativity all of the imagination, skill andy technique prow less that are employed in traditional art. It might surprise some people that it is often more laborious than traditional mediums. The problem seems to be that people do not want to invest in an art form that at 1st glance has no originals. Why buy a digital art rather than a print of traditional art? According to economist.com citing a report entitled profit or pleasure? Exploring the motivations behind treasure trends. Of those questioned only a 10th asked said they bought art purely as an investment where as 75% cited enjoyment as the key. In both traditional medium and digital medium, collectors have always been advised to buy what they love. We are facing a glut of images in the marketplace these days it is on our TV sets,  our walls, our bathrooms, kitchen and living areas have become galleries displaying art both good and bad. The world without 
art would not be a blank canvas but a dark chasm of void. To prevent that from happening, you must to focus in on what you love.Buy and enjoy it for all your life. 

The reason why digital art so important in this present age is the avenues of expression that it opens up for our artists. There are techniques, blends, even mixed media, (otherwise incompatible) made possible with digital media. It is akin to the comparison of analog TV vs high definition. You will watch your favorite programs in either bc it is your favorite program.  Digital art does not devalue traditional art instead enhances and enlarges it and it's audience. The modern day digital artist must be connected not only to the world at large and its future visions, forms and possiblities, but also past techniques, nuances of the traditional art that came before it. All artists need to perfect, hone their skills. their techniques, expressions everything connected to the work style and subject. Digital art gives us the opportunity to take that 1,  step further to elaborate on the original concept. To attempt to answer the questions that the art itself poses and to carry the viewer deeper into our world and it's glorious intricacies.



Personally I am in a continual love affair with both traditional art and digital art for the reasons mentioned above. But at this juncture in my art career I am cognizant of there are only so many paintings left for me to do with an ever shortening time frame.  The pure physicality of traditional art has at times excluded me from its practice. When I started out I painted furniture, and I loved it. I exclaimed to all of my family and friends that this and this alone would be my endeavor for life. Unfortunately arthritis said otherwise.  I do not believe that I am alone there are many artists that are faced with the wisdom and direction and the quality of technique and vision for art and its creation only to realize that their bodies and the passing of time works against them like never before.

Now as a collector and patron, the value of digital art is a huge gray area. I dispute the statement that digital art has no originals. Its original lies inside the mind and the heart of the artist and every piece the artist sells requires the relinquishing of  a fragment of their very soul. Many artists are working now in very limited editions for their digital art this entails a rise in price. This seems logical to me. However inevitably, we are faced with the question why should I buy digital art and pay a greater price for it than print. The answer lies in the patrons sensibilities, desires and love of the art itself. Digital art well inevitably come into its own, probably sooner than later as it is not going away. It's perception can only improve. I think it is safe to say to that there will continue to be more and more of it in all styles and genres' in the future. So we are back to the collectors, patrons, the lovers of art, the best advice stil is love it or leave it to someone who will. Like all art the return on your investment economically is set somewhere further along on the timeline. Therefore the astute investor is timely,bold, addicted, committed and motivated purely by the love of art and it's practioners.


While researching this article I read several question and answer message boards with opinions lying on both sides. I was forever going back to the various search engines and typing "why should we buy digital art as opposed to traditional art"And what came up every time was "why by art" with no differential to digital. So if you are an art buyer, investor, collector or lover, you will buy digital art because it is ART. I will conclude this with a quote from wiki answers.com the question posed there was why is digital art important? The answer it is important because it is a new generation of the world.

Thursday, March 26, 2009



The Wheel of Fortune
Solomon Walker


A number of weeks ago I ran into this article Imagekind. I thought it contained very pertinent and useful information,that I had to share.

Solomon Walker is a professional artist living in Toronto. His art like his writing is relevant, enlightening and fresh. He is also Co-Administrator for the Digital Fine Art group on Imagekind I want to thank Solomon for taking the time to write such a useful and concise article. It is a short article, and well worth the read!

Visit Solomon Walkers gallery:



50 Best Places To Make Money $$$ Selling Your Art Online In 2009

By Solomon Walker

Even though world economies are a bit chaotic at the moment, that doesn’t meant you cannot make substantial amount of money selling your art online or off.

According to some recent reports from reputable industry publications such as the Art Newspaper and Flash Art Online, it’s an opportune time for new players (both buyers and sellers) to enter the Art marketplace. Savvy buyers, who are seeking to collect up-and-coming artists, whose work are selling at bargain prices. For Artists, who wishes to gain access to the coveted arena of art lovers and high-rollers with ready cash to invest.

To begin, you may want to consider targeting your market, rather than the shot-gun approach adopted by many online. Don’t be discourage by lack of sale from one site; there are literally hundreds of FREE and low-cost galleries online, where your work may finds its ideal audience.

Scott Listfield, an artist who has carved out a nice niche selling his unique paintings online, states it best:

“With the rise of the Internet in general, and Print On Demand (POD) technology in particular, the game has completely changed. As the tired cliché says, the playing field has been leveled. As an artist, you no longer need to be “discovered” by a gallery owner, or lucky enough to be one of the handful of artists a publisher prints each year. Nor do you need to “sell out,” painting schlock in order to sell.”

My personal experience has been a positive one thus far, with printed sales being relatively steady since early summer of 2008. I have a few friends and associates who are selling extremely well online. One gentleman I met on Myartspace.com a year ago has recently sold about 8-10 original paintings for prices between $500 and $10,000 each! He is a great artist. He markets relentlessly, and has an excellent rapport with customers worldwide. I think it’s a good idea to learn a few languages in a multicultural marketplace such as the internet!

While many artists I met make sales with originals, a vast majority does very well with printed work. Either option is great way to hit the road running in 2009!

The following is a list of some of the great places I personally have knowledge of, and some others are recommended by friends and associates. The list is not in order of ranking, and to be fair to each, I avoided pointing out the top moneymaker (but it’s in the top 10). This is a guide which you can use over and over again for reference as you go forward in 2009. Please have a look at each site, and decide which best fits your creative goals.

1. FineArtAmerica.com
2. Imagekind.com
3. Redbubble.com
4. Yessy.com
5. Etsy.com
6. ArtistRising.com
7. Zazzle.com
8. ArtByUs.com
9. GoZabo.com
10. Artflock.com
11. BoundlessGallery.com
12. Arteleo.com
13. OriginalArtOnline.com
14. CafePress.com
15. FinerWorks.com
16. ArtMajeur.com
17. PicassoMio.com
18. DeviantArt.com
19. TheUntappedSource.com
20. Artid.com
21. 99Designs.com
22. Artwanted.com
23. Delarto.com
24. Cutcaster.com
25. ColleGeartOnline.com
26. Minted.com
27. Threadless.com
28. Cerizmo.com
29. GraphicRiver.net
30. Incspring.com
31. Artelista.com
32. Amsterdam-artgallery.com
33. Zibbet.com
34. iVoteforart.com
35. Graphicleftovers.com
36. Artbreak.com
37. Artcellarexchange.com
38. Artgalleryatlantic.com
39. Yourart.com
40. Saatchi-Gallery.co.uk
41. Theartistsweb.co.uk
42. Gallery-worldwide.com
43. Alexisarts.com
44. Selltheart.com
45. Pickinart.com
46. Sharefolder.com
47. Artspan.com
48. www.Nyaxe.com
49. www.Artgallery.co.uk
50. Artistsites.org

You are welcome to suggest your own sites which offer proven potential.

Good luck with your art ventures!


Solomon Walker
Co-Founder, MDFA

Wednesday, January 7, 2009

What is Art?



I have asked myself for years...What is Art. I have wrestled with its real purpose? It is beautiful, for sure, but does its value end there. Is art merely for the beautification of our lifescapes? Home, lawn and business? Who determines what is beautiful? Furthermore what is art's value? To me as a creator, to the individual viewer, to us as a whole? Can it value be measured by the size of it's price tag? I have wondered about these things for years. It was in the midst of such pondering, one night, I grabbed an old book off the shelf. I had originally bought it years ago to paint on its cover as altered art, but I never had the heart to do it. It was so beautifully worn, still and warm. Someone had not only owned this book, but it was loved. How it came to be for sale for 10 cents at the budget shop I will never know. But that night, I was positively drawn to it and, and opened it to an essay entitled simply ART. How delightful and fortuitous. As I read it, the book so old, and paper brittle as I would turn the page, it often would separate from the binding. So there I sat, spellbound and awestruck at its lyric, as it fell apart in my arms, breathing it's last will and testament, I gently cradled it, and realized I was in love........ Here is an excerpt from what I read that day.

(copyright free, public domain)
ART Essay by Ralph Waldo Emmerson, second series, 1844

But the artist must employ the symbols in use in his day and nation, to convey his enlarged sense to his fellow-men. Thus the new in art is always formed out of the old. The Genius of the Hour sets his ineffaceable seal on the work, and gives it an inexpressible charm for the imagination. As far as the spiritual character of the period overpowers the artist, and finds expression in his work, so far it will retain a certain grandeur, and will represent to future beholders the Unknown, the Inevitable, the Divine. No man can quite exclude this element of Necessity from his labor. No man can quite emancipate himself from his age and country, or produce a model in which the education, the religion, the politics, usages, and arts, of his times shall have no share. Though he were never so original, never so wilful and fantastic, he cannot wipe out of his work every trace of the thoughts amidst which it grew.

I had my answer, more that mere decoration for our dwellings. True art finds it's it's beauty and purpose in it's ability to cause it's viewers to pause and take notice of the reality of a temporal exsisitence, and give place to the beauty of it's being. Art is the point of origin, not the mere destination of marketing. It is the best place to start!